Marketing & Communications Resources
Find resources and information for your digital media or higher education marketing efforts.
Authenticity and Engagement are key to Influencer Success
Influencers (love them or hate them) are opinion leaders. Fans view them as aspirational figures; others see them as dissociative personas. My social media experience has taught me that [...]
Why do videos go viral?
"Going viral" is the holy social media grail for most. Virality is the holy grail to marketers and content creators as it means that their content will spread [...]
Pro’s and Con’s of using Social Media Listening Data in a Marketing Plan
We live at a time when consumers' voices have never been heard louder. Social media has given marketers and communicators the tools to leverage the internet as a keen [...]
The Case for Hidden Roarys
An innovative way to build student affinity. Building student affinity is a top priority for any university looking to build a solid relationship with students well beyond their [...]