• 787-225-6856

Blog2022-07-28T12:32:03+00:00

Marketing & Communications Resources

Find resources and information for your digital media or higher education marketing efforts.

When a Brand’s Voice Has Multiple Owners

August 29, 2022|Brand Marketing, Higher Education Marketing, Social Media|

One common problem that many large brands, especially in the public sector have, are multiple owners or protagonists for the brand. One example is franchisee owners that will open [...]

Using TikTok and Instagram To Build Brand Equity

August 22, 2022|Brand Marketing, Content Marketing, Marketing Strategy, Social Media|

Florida International University (FIU) is still relatively young, first opening its doors fifty years ago in 1972. Its evolution and growth have been quick, becoming the fourth-largest public university [...]

Why Has Social Media Not Fully Integrated to ERP

July 29, 2022|Analytics, Social Media|

Enterprise Resource Planning systems (ERP) empower businesses to connect their core areas (sales, accounting, finance, marketing, and project management, among others) and unify information across departments. However, social media [...]

How to do a Deep Analysis of Social Content Performance

July 20, 2022|Analytics, Content Marketing, Social Media|

Total engagements, engagement rate, impressions, and follower counts are the most common social media performance metrics. Nevertheless, these don’t tell the complete story. There is a treasure trove of [...]

Understanding Share of Voice in Social Media

July 6, 2022|Analytics, Digital Marketing, Higher Education Marketing, Social Media|

Most social media professionals lean towards impressions, reach, followers, and engagement as their go-to metrics for social media performance. These are all great for measuring your own content but [...]

What is the best digital messaging tactic to drive enrollment among prospective undergraduates?

June 18, 2022|Content Marketing, Digital Marketing, Higher Education Marketing, Marketing Strategy, Social Media|

Pursuing a higher education degree and where is one of the most significant decisions a high school student must make. This decision includes a myriad of considerations, expectations, and [...]

Researching Higher Education Social Media (HESM) Teams

April 22, 2022|Higher Education Marketing, Marketing Research, Social Media|

Social media teams are structured differently across higher education institutions. Notice the word institution encompasses colleges, universities, and technical colleges. However, a common thread across many HESM teams is [...]

The Importance of Marketing Research Data for Social Media Leadership

April 16, 2022|Higher Education Marketing, Marketing Research, Social Media|

Social media audiences shift and evolve over time. This is particularly evident in Higher Education as prospective students become enrolled students and later alumni. In only four years, an [...]

Tips on Communicating Data Insights to Leadership

April 15, 2022|Higher Education Marketing, Marketing Research, Social Media|

Sharing the results of an ad campaign, organic content performance, marketing research or any other business initiative is crucial for building trust and credibility with leadership teams. This in [...]

Figuring Out Student University Digital Communication Preferences

April 1, 2022|Higher Education Marketing, Marketing Research, Marketing Strategy|

Grabbing the attention of university students is a challenging task. Campus events, organizations, study groups, professors, and classmates are vying for attention on top of everything happening outside college [...]

Three Things You Need to Know Before Testing Advertising with Hispanic Audiences

March 25, 2022|Hispanic Marketing, Marketing Research, Social Media|

While working on Hispanic social media strategies with a major beverage company, I realized vast differences between first, second, and generations beyond. Knowing how to engage Hispanics in a [...]

Consider This Before Using Social Listening to Conduct Marketing Research

March 10, 2022|Marketing Research, Social Media|

Social listening uses web-based tools that connect to social media platforms to gather opinions, news, and sentiment about a specific topic, brand, or situation. Social media platforms are an [...]

Ten ideas to increase brand loyalty in Higher Education through Social Media

January 31, 2022|Content Marketing, Social Media|

A 2016 interview with Professor H. Rao Unnava, Dean of the UC Davis Graduate School of Management, describes the higher education “product” as a longitudinal experience. Therefore, students enroll, [...]

Go to Top