The Marketer Interview: Dr. Liz Gross – Campus Sonar

Dr. Liz Gross, Founder and CEO of Campus Sonar, and I talk about current marketing and higher education marketing topics. We touch upon the rise of artificial intelligence, consumer privacy, marketing certifications, and social responsibility from a marketing pov. We discuss higher education marketing challenges, enrollment tactics, and what practices should stay or fade away.

Liz Gross, Ph.D.

• Twitter –@lizgross144
• LinkedIn

Campus Sonar

• Twitter – @CampusSonar
• CampusSonar.com

Joel Villarini Falbe

• Twitter – @jvfdigital
• Instagram – @jvfdigital

Marketing Questions

1. How are emerging AI technologies impacting your role or company?
2. On a scale from 1-5 (1 – not worried / 5 most worried), how concerned are consumers with privacy? Why did you choose that number?
3. Do you value marketing certifications such as those for Google Ads, Hubspot, Facebook Blueprint, Hootsuite, etc.?
4. What are your thoughts on the growing importance of social responsibility and sustainability in marketing strategies?
5. In a resume – What skills or traits would you like to see more or less of? Headshot on the resume. Yes or No? Why?

Higher Education Marketing Questions

1. What challenges do you see Higher Education marketing confronting in the short term (next three years)? Long term?
2. Do you feel higher ed is ready to embrace AI? Or will AI force acceptance through disruption?
3. What marketing tactics should universities integrate and phase out?
4. What type of university is best positioned to leverage emerging marketing technologies? Large universities, small? Public? Private? Why?
5. Are enrollment marketing responsibilities better handled within central marketing & communications or separately as its own department?